FranklinCovey’s Customer Loyalty Practice
Help senior executives create a culture of institutionalised excellence where employees deliver memorable customer experiences and build customer loyalty to accelerate business growth.
Why Franklin Covey Winning Customer Loyalty?
The leaders in most organisations will tell you that customer satisfaction is important. But the reality is that many studies have shown that while many leaders say their organisation delivers world-class customer service, their customers often disagree.
The problem isn’t so much with the customer-service programmes themselves. The problem lies in the idea that a lack of dissatisfaction is enough to retain customers. But this isn’t the case. Organisational growth is a reflection of not just satisfaction, but loyalty.
FranklinCovey’s Winning Customer Loyalty programme will help you create a completely different experience for your customers, building a relationship with them that is less transactional and more permanent. We will help you create four conditions inside your organisation to drive a successful customer loyalty practice.
First, we will help the most senior level executives in your organisation catch a vision and make a commitment to a proven customer loyalty initiative.
Then we will help you establish a reliable metric for assessing a customer’s experience with your organisation. By asking just one simple question, you can accurately measure the loyalty of your customers.
Our solution also will help you implement self-managing systems of alignment, support, and incentive at the front line, where your employees are the face of your organisation to the customer.
And finally, we will help you engage every individual and every team around the specific activities that drive a great customer experience.
Loyal customers aren’t just satisfied…they are committed to your success.
Enabling Greatness Blog