The 4 Disciplines of Execution®

Building roadmaps to achieve your business-critical goals

A Simple, Repeatable Formula for Executing Your Most Important Priorities

Every year, organisations spend more than $30 billion on strategy creation — and more than 80% of those strategies fail. FranklinCovey’s The 4 Disciplines of Execution® methodology provides the framework for organisations seeking to increase strategic execution by creating a culture of high performance.

The Challenge

When it comes to attaining wildly important organisational goals, the role of the manager in the business execution process is critical. At FranklinCovey we’ve studied the topic of execution for several years in thousands of teams and in hundreds of organisations.

This what our research shows:

  • Only 15 percent of employees actually know their organisation’s most important goals—either there are no goals or they have too many goals.
  • Too many people don’t know what critical activities provide the greatest leverage to achieving team goals.
  • Most workers don’t know what the key measures of success are, and they don’t measure and track the specific behaviours that lead to goal accomplishment.
  • Fewer than 10 percent of people meet with their manager at least monthly to discuss their progress on work goals.

“Seventy percent of strategic failures are due to poor execution of leadership. It’s rarely for lack of smarts or vision.”


The Solution

Establish a clear line of sight to your wildly important goals

It takes incredible discipline to execute a strategic goal in any organization. But it takes even more discipline to do so again and again. Creating a culture of execution means embedding four basic disciplines into your organization. At every level, individuals, leaders, and teams need to institutionalize a common approach.

The purpose of The 4 Disciplines of Execution: Manager Certification is not just for business management strategy, but to help managers create actual work plans.

The 4 Disciplines of Execution®

Focus on the Wildly Important

Exceptional execution starts with narrowing the focus— clearly identifying what must be done, or nothing else you achieve really matters much.

Act on the Lead Measures

Twenty percent of activities produce eighty percent of results. The highest predictors of goal achievement are the 80/20 activities that are identified and codified into individual actions and tracked fanatically.

Keep a Compelling Scoreboard

People and teams play differently when they are keeping score, and the right kind of scoreboards motivate the players to win.

Create a Cadence of Accountability

Great performers thrive in a culture of accountability that is frequent, positive, and self-directed. Each team engages in a simple weekly process that highlights successes, analyzes failures, and course-corrects as necessary, creating the ultimate performance-management system.


4 Steps to Refine and Execute Your Team Goals

Too many leaders set vague goals like “improve customer retention,” leaving their teams unsure of how well they’re doing or even exactly what they’re working toward.

Download our tool 4 Steps to Refine and Execute Your Team Goals and learn how to talk about goals in more specific and measurable ways.


“Great teams know at every moment whether or not they are winning.”

Chris McChesney, co-author of The 4 Disciplines of Execution

The Outcome

Discover how timeless principles can spark future successes

Foster a culture of getting the most important things done.
The objective of the 4DX process is to teach leaders how to help their teams execute on their highest priorities in the midst of the whirlwind of the day-to-day. We find that by not just teaching 4DX to leaders, but teaching them to teach and implement the process with their teams, they “own the process” at a deeper level and the results are often groundbreaking. Through thousands of implementations, we have identified five critical milestones that must be achieved for optimal results and engagement.

The 4DX process has been refined to achieve three objectives:

1. High quality implementation in the shortest possible time

2. Maximum leader and team engagement with minimum disruption to business operations

3. Sustainable WIG results through full process adoption (new habits)