The 4 Disciplines of Execution®

A simple, repeatable formula for executing your most important priorities

Every year, organizations spend more than $30 billion on strategy creation—and more than 80% of those strategies fail. FranklinCovey’s The 4 Disciplines of Execution® methodology provides the framework for organizations seeking to increase strategic execution by creating a culture of high performance.

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Impact Your Organization’s Results: Turn Average Employees Into High Performers

Moving your middle will have dramatic results on your organization’s overall performance. Make this shift in your organization.

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Strategy, Set, Go: Deliver Results That Matter in 2025

Although the ways we live and work continue to evolve, the fundamental principles of high performance do not. And yet, there is one thing every leader has experienced: inspiring ideas not reaching their full potential…and not being able to quite identify why.

The 4 Disciplines of Execution in a Nutshell

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Discipline 1: Focus on the Wildly Important

This is the discipline of focus. Exceptional execution starts with narrowing the focus—clearly identifying what must be done. Otherwise, nothing else you achieve really matters much.

Discipline 1
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Discipline 2: Act on the Lead Measures

This is the discipline of leverage. 80% of your results will come from 20% of your activities; are you focusing on the right ones? Discipline 2 is based on the principle that not all actions are created equal. Identify and act on the activities with the highest leverage.

Discipline 2
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Discipline 3: Keep a Compelling Scoreboard

This is the discipline of engagement. People and teams play differently when they are keeping score, and the right kind of scoreboards motivate the players to win.

Discipline 3
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Discipline 4: Create a Cadence of Accountability

This is the discipline of accountability. Each team engages in a simple weekly process that highlights successes, analyzes failures, and course-corrects as necessary, creating the ultimate performance-management system.

Discipline 4

Incorporating The 4 Disciplines of Execution® Into Your Organization

Customer Stories

ELGA Credit Union

The Unexpected Results of Creating Focus and Raising Accountability

ELGA Credit Union is committed to giving their members the best quality banking available. When their teams were spread thin chasing multiple priorities, they turned to The 4 Disciplines of Execution.

Dekalb Medical Center

Improving Patient Satisfaction Scores

Dekalb Medical Center used The 4 Disciplines of Execution® to achieve breakthrough results with their patient satisfaction scores. See how they moved from being in the nation’s 3rd percentile to the 99th percentile.

Marriott

man and woman with luggage at hotel desk

Achieving the Highest Results Ever

Few industries are hit as hard as hospitality in these uncertain times. See how Marriott is able to focus and engage their employees on the most important metrics, even while their world is in flux.

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